This is one post that you must read from beginning to end.

Why?

Because I guarantee you’ll love it.

For those that have clicked on this post, what made you want to read more? It was that guarantee that I offered. That irresistible urge to receive something that will truly make you feel that you’ve got your ‘clicks worth’.

So how does this apply to our course?

When writing content for readers, put yourself in the position of authority. This not only gets a better response out of them, but it also makes you look like you know what you’re talking about. Take for example this post. I titled it “This is One Post You’ll Love”. I did not hint that you would like it; I did not ask if you were like it. I told you that you would like it. Speaking with authority will bring more results out of your writing because people trust what you say and will believe it more.

The second part this whole authority idea is ‘guarantee’. I not only titled this post, “This is One Post You’ll Love”, but I also added ” – Guaranteed!”. You probably realize by now that my guarantee was worth probably nothing by now, but that’s not the point. The point is if the first part of the title did not catch you, the second part did. When people see a guarantee, they get the feeling that they have nothing to lose. Guarantee is a great combination of satisfying curiosity and keeping a promise to your readers.

While this post is not as long as the others, it is certainly important because writing with authority and guarantee are key to success in any situation. Just like public speakers speak with authority, you should blog with authority.

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